Trust pic

Are You Chasing New Customers or Attracting Them?

I am going to talk today about the specific difference between chasing new customers and attracting them.  It is my hope that by the time you reach the end of this column, you will agree that the latter is better! For most companies, the “chase” begins with advertising.  A typical “Chaser” will run an ad…

local first

Buying from locally owned businesses

The Kindness Revolution is beginning a national campaign to encourage recognizing and buying from local, small businesses.  In my opinion, there are good reasons that we consumers should shop local as often as we can. Before I go any further, let me emphasize that our campaign is by NO MEANS an attempt to boycott or…

nordstrom

Should we “hire the smile and teach the skill?”

One of the favorite stories from my book, “The Kindness Revolution”, deals with the Nordstrom philosophy of hiring their employees.  They call it “hire the smile and teach the skill”.  Restated, this simply means that they have found it makes more sense to hire good people and teach them the retail business than to hire…